Culture within an organization is a complex topic, in that there are multiple meanings of the word, and a million ways to establish it. In this episode, we speak with Chief Culture Officer and CEO of Beldon Roofing Company, Brad Beldon who goes into detail about his process. Beldon Roofing Company has been around for 75 years, 4 generations of family involvement, over 100,000 projects (commercial and residential), and multiple locations as well as work being performed all over the United States. Needless to say, managing the culture of a company that is as spread out is not for the weak. Creating opportunity for others is a focal point as well, and giving back to the community and industry that has provided the success they have seen.